He may not say it often, but the owner of your business is very appreciative of your labor. After all, it is your efforts and willingness to work for less than you are worth in the marketplace that allow him to take extended vacations around the world, or spend the afternoon with his family at home, knowing that everything is efficiently humming along at work.
He knows that even when he’s not there, he’s still making money.
The owner of your business understands the concepts of leverage and scaling.
“I would rather earn 1% off of 100 people’s efforts than 100% of my own efforts.“ –John D. Rockefeller
John D. was a smart man. He understood the power of “leverage.”
Leverage: The ability to influence a system, or an environment, in a way that multiplies the outcome of one’s efforts without a corresponding increase in the consumption of resources. Leverage is the advantageous condition of having a relatively small amount of cost yield a relatively high level of return.
If making money is dependent upon your own physical labors and time, then it is difficult to get ahead of the curve.
I could, theoretically, manually e-mail every person in the world individually and invite them to come to my website and check out my offers.
….Or I could set up a SYSTEM that would identify those interested in products I offer, and when they indicate their interest put them on a list that would automatically sell to them through a series of e-mails, and when they are ready to buy automate the process of sales and delivery so that I can collect funds, but don’t have to touch the merchandise.
Computers are designed to do a repetitive task over and over and over again.
As long as making money is dependent upon your TIME, you will always be chasing the train financially.
But when you crack the code and figure out (like the owner of your business did) that you can use leverage to stop trading your hours for dollars, it opens up an entirely new world.
Scaling is the capability of a system to cope or perform under an increased or expanding workload.
So, once I have my system set up for 1 person, will it operate effectively when I drive 100,000 people toward it?
Here is an example of scaling: I have my website and product in place. I have my ad copy written. I know that the advertising will attract a certain number of people. I know my ROI (return on investment), conversion rate, and earnings per click (EPC).
Now, all I do is increase my daily advertising spend and increase the amount of traffic.
I can be in the Bahamas and the system will still be working.
That is leveraging and scaling in action.
Does this make any sense to you at all?
If it does, you should be clicking HERE to check out this offer where you will learn how to drive massive numbers of people to your offer on a daily basis.