Paid Traffic Vs. Free Traffic

Do you want this?

Do you want this?

Or this?

Or this?

The nice thing about working from home at your own business is that you get to work your 70 or 80 hours any time you like. This morning I’m up at 3:00 am working on an advertising campaign.

I’m going to share something with all of you today about paid vs. free traffic.

We all know that the secret sauce to building any business either online or offline is TRAFFIC.

If you can’t get people to SEE your offer, you can’t get them to BUY your offer.

There are tons of offers that come out every day (maybe every hour…) touting the latest system to get you free traffic. And, don’t get me wrong, free traffic is nice.

BUT…

If you want to make the six figure incomes all the online gurus promise, you’re going to have to invest in paid traffic.

You see, free is great, but can anyone out there tell me how to SCALE free traffic?

So, here’s the deal.

(Remember, as a general rule, you send paid traffic to a free offer, and free traffic to a sales page.)

1) You create your free offer;
2) You set up your squeeze page and download pages;
3) You set up your advertising (the wording for which closely matches your squeeze page);
4) You set your daily spend very low to test;
5) You perform A/B testing and tweak your ad for maximum conversion;
6) When your prospect gives you their e-mail to download the free report, they are automatically signed up for your e-mail series which educates them on your product line (which should be congruent with the free product you sent them–I mean you don’t give them a free report about vitamins and send them e-mails on Internet marketing programs, right?)
7) Within the next month, you build rapport with your prospect untii they convert and become a customer!!!

When you have gone through this process so that you are converting prospects to customers at the maximum rate, you crank up the advertising spend.

This is known as scaling.

And with paid advertising you can scale to the moon!

This is how fortunes are made on the Internet.

And you can only do this with PAID traffic.

Okay. That’s my rant for the day. Back to the rock pile for me.

Pat

If you would you like to get my free report “3 Simple Traffic Methods” simply click HERE…

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